The Challenge

Jackie Hill Perry and Preston Perry are household names in the Christian world. As artists, podcasters, and teachers, they have cultivated a large, loyal following. Their long-form "With the Perrys" podcast consistently delivered powerful theological and cultural insights.

The challenge was to translate these deep, nuanced conversations into compelling, short-form content that could thrive on platforms like YouTube Shorts, Instagram Reels, and TikTok, all while maintaining the theological integrity and unique voice of their brand.

The Solution

We were brought on to build and execute their short-form video strategy. Our solution was two-fold:

1. Culturally-Fluent Editing & Selection: We didn't just cut clips; we curated moments. Because our team shares the same Christian values and deeply understands the nuances of online Christian culture, we were able to identify and extract the most shareable, impactful, and edifying segments. This "insider" perspective allowed us to operate as a true partner, not just a service provider, ensuring a seamless workflow and exceptional results week after week.

2. Strategic Brand Repackaging: After analyzing their channel's performance, we identified a key opportunity for growth: thumbnail design. The existing style wasn't maximizing the content's potential. We developed and A/B tested a new visual "packaging" style—a bold, high-contrast thumbnail format that was instantly recognizable.

The Results

The partnership was an immediate success. Our culturally-aware editing strategy captured the essence of the Perrys' ministry, while the packaging introduced a new style that was readable, creative, and impossible not to click on.